Fox Sports 1
Fox Sports 1 (FS1) is an American pay television channel that is owned by the Fox Sports Media Group, a unit of Fox Corporation. FS1 replaced the motorsports network Speed on August 17, 2013, at the same time that its companion channel Fox Sports 2 replaced Fuel TV. Both FS1 and FS2 absorbed most of the sports programming from its predecessors, as well as content from Fox Soccer, which was replaced by the entertainment-based channel FXX on September 2, 2013. FS1 airs an array of live sporting events, including Major League Baseball, college sports (most notably Big Ten, Pac-12 and Big 12 football, and Big East basketball), soccer matches (including Major League Soccer, Liga MX, Bundesliga, and Copa Libertadores), United States Golf Association championship events, UFC mixed martial arts, and a variety of motorsports events such as NASCAR, IMSA, Formula E, ARCA, and the NHRA. FS1 also features daily sports news, analysis and discussion programming as well as sports-related reality and documentary programs. The network is based primarily from the Fox Sports division’s headquarters in the Westwood section of Los Angeles, California, though the network also has significant broadcast operations in New York City, New York and Charlotte, North Carolina (the latter of which had served as Speed’s home base). As of September 2018, Fox Sports 1 is available to approximately 83.3 million pay television households (90.3% of households with cable) in the United States. Background
In March 2012, reports began circulating that Fox Entertainment Group had plans to launch a national Fox Sports cable network by August 2013 known as Fox Sports 1, giving the sports division a dedicated cable presence to better compete against established networks like ESPN. Fox was already a major force in cable sports programming, having operated several niche channels such as Fox Soccer, Fox Deportes, Fuel TV and Fox College Sports. Also in its portfolio were the Fox Sports Networks, a group of regional sports networks both owned by Fox outright or by other companies through affiliation agreements with FSN; in addition to carrying play-by-play rights to several local sports teams, these regional networks also featured common national content produced and distributed by Fox Sports, including national college sports broadcasts and specialty programs such as The Best Damn Sports Show Period and Baseball’s Golden Age.Though this local/national hybrid approach gave Fox prominence at the local sports level, it was somewhat disadvantaged as its flagship over-the-air network had the distinction of being the only major U.S. broadcast television network not to have a national general sports channel to complement its sports division, unlike ABC (whose corporate parent The Walt Disney Company owns a controlling 80% stake in ESPN), CBS (which operates CBS Sports Network) and NBC (which runs NBCSN).The reports indicated that Fox planned on converting one of these niche sports channels, Speed – which focused on auto racing and other motorsports, as well as motorsports-related specialty programs, into the new Fox Sports 1 due to its established reach on U.S. pay television providers (Speed maintained a subscriber base of 81 million homes with cable, IPTV or satellite service by 2012), which would result in the reduction of the channel’s commitment to NASCAR and other motorsports coverage.Further supporting this theory, reports surfaced in January 2013 that Fox Soccer would be relaunched as FXX, a general entertainment network that would be spun off from FX and would feature comedy series and feature films; such reports were confirmed when the channel’s planned launch was officially announced by Fox Entertainment Group on March 28, 2013. In October 2012, Speed altered its on-air logo bug to include the Fox Sports logo above its own, which was believed to indicate a step towards this replacement. Fox Sports would officially confirm the conversion of Speed into Fox Sports 1 in an announcement on March 5, 2013.
Despite being established well after ESPN (which launched in 1979), and the NBC- and CBS-owned sports networks (which respectively launched in 1996 and 2003 under different ownership and branding), Fox Sports 1, even before commencing programming, has been seen as a legitimate and serious competitor to ESPN, in part due to three factors:
Audience reach – By taking over Speed’s transponder space, Fox Sports 1 was expected to reach 90 million households at the time of its launch (with most cable and satellite providers carrying it on the channel slot, almost entirely through distribution on basic cable tiers, that Speed had occupied on their channel lineups). While that number is relatively less than ESPN’s total reach at that time (99 million homes), it is also more than the 77.9 million homes that NBCSN reached at the beginning of 2013, which was hamstrung by some of its reach being only through carriage on digital cable tiers.
Brand awareness – Fox heavily promoted Fox Sports 1’s launch through its various television, online and social media platforms, including appearances of Fox Sports 1 talent on existing Fox programming and the online posting of its shows’ pre-launch rehearsals.
Programming strategy – Fox was aggressive in seeking and securing major content for FS1, employing a strategy to obtain rights to popular sports and leagues that they believed other networks underserved, as well as creating high-profile original shows (see Programming below).
Fox Sports executives see Fox Sports 1 as “an alternative to the establishment”, much as the Fox Broadcasting Company was to other broadcast networks in the 1980s and Fox News Channel was to CNN in the 1990s. In terms of growth, Fox Entertainment Group acknowledged that Fox Sports 1 would start modestly and not be competitively equal with ESPN right out of the gate; however, the company foresees the network growing incrementally, believing that the channel will be on-par with its senior competitor within a few years of its launch. Viewership figures for the end of 2019, however, showed FS1 over 1.4 million viewers behind ESPN and even trailing NBCSN by 17,000.
Launch and carriage
Original logo, used full-time from August 17, 2013 to May 2015; currently used as an alternate logo.
Fox Sports 1 formally launched on August 17, 2013 at 6:00 a.m. Eastern Time, with the following introduction:
Good morning and welcome to the very first day of Fox Sports 1. Here on America’s new sports network, our promise to you is that we will share your passion for the game, never take ourselves too seriously, and, most importantly, never put ourselves above the game nor the athletes. We will be informative without ever sacrificing accuracy. We work for you, the fan, and every day we will live up to this simple promise. Now let’s get on with the show.
— Curt Menefee, co-host of Fox NFL Sunday
The launch day featured 16½ hours of live sports coverage, including NASCAR coverage during the late morning and afternoon (highlighted by a Camping World Truck Series qualifying round and race), five hours of UFC bouts in the evening (the main event of the Fight Night card being a match between Maurício Rua and Chael Sonnen), and the premiere of the sports news and discussion show Fox Sports Live following the conclusion of the UFC event.
Although marketed as a relaunch of Speed, Fox Sports 1 was contractually considered to be a new channel; due to its change in scope from automotive and motorsports to mainstream sports, Fox was required to reach new deals with providers for them to carry the network. At first, Fox sought a higher carriage fee as well, estimated at 80¢ per subscriber (more than triple the subscriber fee of 23¢ that Speed had commanded; by comparison, ESPN pulls in fees of approximately $5.00 per subscriber, the most expensive fee of any pay television network). Concerns by providers over the increasing costs for cable and satellite services for their customers (largely believed to be partly due to the higher fees commanded by certain sports channels) resulted in Fox backing off charging the 80¢ per subscriber rate, instead charging the same 23¢ rate that those providers paid to carry Speed. For any remaining providers that had not reached a deal to carry Fox Sports 1, Fox planned to offer a version of Speed with limited programming on an interim basis until a deal was reached, in order to fulfill existing contracts that required Fox to provide a motorsports channel.
Carriage deals were made by the launch date with all major cable and satellite providers, including cable/telco providers Comcast, Charter Communications, Cox Communications, Verizon FiOS, AT&T U-verse, Cablevision, Bright House Networks, Mediacom, Suddenlink Communications, Cable One and Time Warner Cable, as well as satellite providers DirecTV and Dish Network. The deals with Time Warner, Dish and DirecTV – which were announced just days before FS1’s launch – were seen as crucial to the network, as those three providers had a combined reach of over 40 million households, nearly half the goal of 90 million homes that FS1 set for its launch.
International markets that previously received the U.S. version of Speed (such as Canada, the Caribbean, and the U.S. territory of Puerto Rico) did not gain access to Fox Sports 1 upon its relaunch; in Canada, the Canadian Radio-television and Telecommunications Commission permitted the carriage of Speed as a foreign service, but Fox did not seek carriage of FS1 in that country (some of the sports event programming that Fox Sports 1 holds the broadcast rights to carry already air in that country on domestic sports networks such as TSN and Sportsnet). A version of Speed remains operational for these markets (now known as Fox Sports Racing), airing a lineup of past Speed reality shows, and coverage of NASCAR and other motorsports events simulcast with Fox Sports 1 or Fox Sports 2. In early 2014, some major Canadian service providers began to drop the channel upon the expiration of their contractual rights to carry Speed.
In 2015, Fox Sports 1 added coverage of selected NASCAR Sprint Cup Series events, USGA championship events, FIFA tournaments, and Major League Soccer. In July of that year (coinciding with the 2015 FIFA Women’s World Cup), the network began to phase out use of the full “Fox Sports 1” name and logo from on-air and promotional usage, identifying the network as simply “FS1” with a new wordmark logo. A representative for Fox Sports stated that was intended to streamline the channel’s marketing, and reflect common usage.
On July 14, 2015, Fox Sports reached a long-term agreement with the National Hot Rod Association (NHRA) to broadcast its drag racing events beginning in 2016. Fox’s package includes coverage of Friday and Saturday qualifying, and Sunday elimination races for NHRA Mello Yello Drag Racing Series events (with a minimum of 16 elimination races presented live, and the remainder shown either on weekend afternoons or in primetime; four of the live elimination races will be aired by the main Fox network, with the rest, as well as encores, on FS1 and FS2), and coverage of select NHRA Lucas Oil Drag Racing Sportsman Series events on FS1. The contract succeeded one with ESPN.
On March 21, 2018, Fox Sports announced that it had acquired the television rights for the PBA Tour of ten-pin bowling, beginning in 2019 (once again replacing ESPN). 26 broadcasts in the 2019 season are scheduled to air on FS1, with four additional broadcasts to air on the main Fox network.
Sports programming on FS1 includes the following:
Major League Baseball (2014–present)
40 regular season MLB games (mostly on Saturdays)
Up to 15 post-season games (eight Divisional Series games and one best-of-seven League Championship Series)
Jr. NBA World Championship (2018–present)
Premier Boxing Champions (2015–present)
PBA Tour (2019–present)
In March, 2018, the Professional Bowlers Association (PBA) announced a multi-year agreement with Fox Sports to air PBA Tour events on FS1 beginning with the 2019 season, with select tournaments to be broadcast on over-the-air Fox affiliates. PBA Tour telecasts had primarily been carried by ESPN since 2002.
NCAA football and basketball (2013–present)
Big East men’s and women’s basketball (2013–present)
Big 12 football and women’s basketball (2013–present)
Pac-12 football and men’s and women’s basketball (2013–present)
Big Ten football and men’s basketball (2017–present)
Mountain West football and men’s basketball (2020–present)
Holiday Bowl (2017–present)
FIFA Futsal World Cup (exclusive coverage of the 2016, 2020 and 2024 FIFA Futsal World Cup)
USGA Championships (2015–present)
U.S. Open (2015–present; live coverage of the first two rounds)
U.S. Senior Open (2015–present; live coverage of the first two rounds)
U.S. Women’s Open (2015–present; live coverage of the first two rounds)
U.S. Senior Women’s Open (2018–present)
U.S. Men’s, Women’s and Junior Amateur Championships (2015–present)
U.S. Men’s and Women’s Four-Ball Championships (2015–present)
Curtis Cup (2018–present)
Up to 10 graded stakes races (2014–present)
Two top stakes races (2014–present)
ARCA Menards Series (2013–present)
Formula E (2014–present)
NASCAR Cup Series (2013–present)
NASCAR Xfinity Series (2015–present)
NASCAR Gander RV & Outdoors Truck Series (2013–present)
National Hot Rod Association (2016–present)
NHRA Mello Yello Drag Racing Series; coverage of Friday and Saturday qualifying, and Sunday eliminations
NHRA Lucas Oil Drag Racing Series; Select Sportsman eliminations
NHRA J&A Service Pro Mod Drag Racing Series
Major League Rugby (2020–present)
CONCACAF Gold Cup (2014–present)
CONCACAF Champions League (2020–present)
FIFA World Cup (exclusive coverage of the 2018, 2022 and 2026 FIFA World Cup)
FIFA Women’s World Cup (exclusive coverage of the 2015, 2019 and 2023 FIFA Women’s World Cup)
FIFA U-20 World Cup
FIFA U-20 Women’s World Cup
FIFA U-17 World Cup
FIFA U-17 Women’s World Cup
German Bundesliga (2015–2020)
Bundesliga relegation playoffs (2015–2020)
Tijuana home matches (2018–present)
Monterrey home matches (2018–present)
Santos home matches (2019–present)
Major League Soccer (2015–present; 34 regular season matches)
MLS All-Star Game (2015–present; rights alternating with ESPN)
U.S. Men’s National Soccer Team (2015–present; rights to all matches shared with ESPN)
U.S. Women’s National Soccer Team (2015–present; rights to all matches shared with ESPN)
Westminster Kennel Club Dog Show (2017–present)
News and analysis programming
FS1 airs various studio shows mainly involving debating sports topics, especially in the afternoon and early evening. In May 2015, Fox Sports hired Jamie Horowitz, formerly of ESPN, to oversee the channel as Fox Sports’ President of National Networks. Following his arrival, FS1 began to pivot its studio programming towards opinion-oriented panel shows similar to those he oversaw on ESPN, and also hired away several notable personalities from ESPN, such as Skip Bayless and Colin Cowherd (who were featured on new programs such as Speak for Yourself and Skip and Shannon: Undisputed). Horowitz likened this strategy, which has been referred to as “embrace debate”, to that of sister property Fox News Channel; he argued that fewer viewers were watching conventional sports news programs such as SportsCenter due to the ubiquity of online news and highlights, but that there were “record highs” for opinion programs.
After Horowitz’s exit from Fox, his replacement Mark Silverman (who came from Big Ten Network) admitted that FS1 had matured and “grown past ’embrace debate'”, emphasizing a focus on offering shows that are “smart, entertaining and interesting to sports fans”, alongside opinion-based programs.
In September 2018, FS1 premiered a sports betting-related studio program, Lock It In, which features Clay Travis as well as Vegas bookie Todd Fuhrman, former Jimmy Kimmel Live! sidekick “Cousin Sal” Iacono, and Rachael Bonnetta. The show has since been renamed Fox Bet Live, to tie it in with the Fox Sports gambling app of the same name.
First Things First (weekdays 7:30–9:30 a.m. Eastern) – Morning sports news/talk program with Brandon Marshall, Nick Wright, Kevin Wildes, and Jenna Wolfe
Skip and Shannon: Undisputed (weekdays 9:30 a.m.–noon Eastern) – Midday debate program with Skip Bayless, Shannon Sharpe, and Jenny Taft
The Herd with Colin Cowherd (weekdays noon–3 p.m. Eastern) – Simulcast of Colin Cowherd’s radio program on Fox Sports Radio.
Speak For Yourself (weekdays 3-5 p.m. Eastern; replayed late nights) Afternoon talk/debate program with Marcellus Wiley and Emmanuel Acho
Fox Bet Live (weekdays 5 p.m. Eastern) – Daily sports gambling program with Clay Travis, Todd Fuhrman, “Cousin Sal” Iacono, and Rachel Bonnetta. Originally titled Lock It In.
TMZ Sports (late nights) – Similar to the syndicated TMZ celebrity gossip show, but focused specifically on athletes
MLB Whiparound (nightly 11 p.m.–midnight Eastern during baseball season) – A live nightly Major League Baseball highlights and analysis program (similar in vein to ESPN’s Baseball Tonight or MLB Network’s MLB Tonight) featuring quick turnaround highlights, news and analysis. The show is hosted by Chris Myers, and one or two analysts from the group of Frank Thomas, Eric Karros and Nick Swisher. Some editions of the program are subject to being moved to a later timeslot, due to conflicts with other scheduled live programming.
NASCAR RaceDay (Saturday afternoon or Sunday morning depending on the race time) – A pre-race show for the NASCAR Cup Series, hosted by Shannon Spake or Kaitlyn Vincie with Bobby Labonte and Jamie McMurray providing analysis; the program was carried over to the network from Speed.
NASCAR Race Hub (weekdays 6–7 p.m. Eastern) – A daily program featuring news and analysis on the NASCAR circuit, including reviews of previous races and previews of upcoming action; the program was carried over to the network from Speed.
America’s Pregame (weeknights 5:00–6:00 p.m. Eastern; April 7, 2014 – October 2, 2015) – An early evening preview of the night’s sports action; the program was cancelled on September 30, 2015 due to low ratings.
Crowd Goes Wild (August 17, 2013 – May 8, 2014) – Daily talk show hosted by Regis Philbin and featuring Katie Nolan.
Fox NFL Kickoff (Sundays 11:00 a.m.–12:00 p.m. Eastern during the NFL season; August 18, 2013 – January 18, 2015) – A program previewing the day’s NFL action, it serves as the supplementary program to the Fox Broadcasting Company’s existing pre-game show Fox NFL Sunday. Fox NFL Kickoff moved to Fox on September 13, 2015, in an effort to boost the program’s currently low viewership and to serve as a lead-in for Fox NFL Sunday.
Fox Sports Live with Jay and Dan (nightly 11:00 p.m.–11:30 p.m. Eastern; August 17, 2013 – February 22, 2017) – Fox Sports 1’s flagship sports news program, which aired directly opposite ESPN’s SportsCenter on most nights. The program was primarily anchored by Jay Onrait and Dan O’Toole, who came to FS1 from the Canadian sports channel TSN, where the pair gained popularity for their irreverent and humorous presentation of sports news while serving as anchors of the late-night editions of that network’s SportsCentre. The show’s first run featured analysis and opinions on that night’s events and that day’s sports news, with Jay and Dan discussing the day’s major stories from FS1’s sister channels (such as Big Ten Network). In February 2016, the show was rebranded as a late night talk show in order to appeal to a younger generation and to boost low ratings. The program was cancelled on February 23, 2017.
The Mike Francesa Show (2014–2015) − WFAN radio host Mike Francesa agreed to simulcast a portion of his show on Fox Sports 1 and Fox Sports 2. However, the arrangement ended after only one year, on September 11, 2015. Francesa took full blame for the partnership not succeeding.
Garbage Time with Katie Nolan – Fox Sports 1’s weekly program was aired from March 15, 2015 to February 2017; de facto cancelled upon Nolan’s move to ESPN.
UFC Tonight (Wednesdays 7 p.m. Eastern) – Hosted by Kenny Florian and Karyn Bryant, the program features the latest news, highlights, and analysis from the UFC; this program was carried over to FS1 from Fuel TV (now Fox Sports 2). This program ended in December 2018 due to UFC signing a deal with ESPN starting in 2019.
Fair Game with Kristine Leahy (weekdays 5:30 p.m. Eastern; October 2018 – December 2019) – Fox Sports 1’s daily half-hour interview program was aired from October 2018 to December 2019.